Well, how much does it cost to design and develop a responsive website?
Rather difficult to answer because so much is dependent on the type of content the interface will contain.
Responsive Design isn't always the cheapest way to build a website, but building a single site which offers the optimal user experience to every visitor offers businesses a much better Return on Investment (ROI).
What are the primary goals of the Responsive Web Design?
- Delivering dynamic website
- Offers best and excel User Experience
- Should support on all shapes and sizes
- Long-term beneficial platform
- Low level of maintenance required
- Load fast, impress consumers
Why does it cost so much?
Because it requires more planning, development and testing upfront to ensure that you're offering a smooth and intuitive user experience to everyone who visits your website.
In detail, building a responsive website means planning ahead to cater for a range of devices, screen resolutions, and contexts. Responsive Design doesn't just resize Web-pages on the fly; it actually restructures the page layout, content and menu structure to prioritize features depending on the end device and the context in which it's used.
More factors that increase the cost of responsive web design
- Usability & Navigation
This involves organizing pages into the information architecture, creating the navigation, and setting the labels for links. It can also include formal testing, such as usability testing. The more time a web designer spends on these tasks, the easier your website will be able to navigate, but it will also add to the cost.
- Design
Re-using a template is the most cost-effective approach to design. Of course, it can be difficult to find quality template designs that accurately convey your brand. The flip-side is to create a custom design, which will be more expensive.
- Content Writing
Will your existing content be adjusted for the new website, or will new copy need to be written? The cost to have it written for you will depend on the number of pages and the amount of research needed.
- Functionality
The website's technical components, such as e-commerce, blog, photo galleries, forms, and graphic assets. The more functionality you need, the higher the cost. Pretty much any functionality you can think of is probably already available as a free plug-in or as a subscription module
- CMS integration
Responsive Design generally has little impact on integration with a back-end Content Management System (CMS). You have the benefit of relying on a single CMS to cater to all devices, but it is important to ensure that your CMS supports this approach and does’t interfere with the rendered HTML and CSS.
- Ongoing maintenance
Deploying the designed website live is all well and good. But rest assured that by it very nature routine maintainance is a must. Otherwise all that good work might become a nightmare if not properly maintained.
Responsive Design lets you build a great user experience for your website visitors. That said, it would be a mistake to assume that you are done once it goes live. Ongoing maintenance ensures that it is kept optimum as new back-end (server) and front-end(browser) standards come upstream for more improvement.
The web has become so commonplace that it's easy to underestimate the amount of work that goes into building a professional website. This though doesn't mean your website has to be expensive.