Can not stress enough the importance of this paradigm. Not having your site designed as responsive is akin to still using Windows 95. It might just still about run certain applications but at what cost - security, productivity, connectivity, efficiency and the list goes on and on. The aforementioned notwithstanding,smart-phones so omnipresent is a very compelling reason to implement RWD.
You do not want to miss out on the millions accessing the internet through this device. The desktop or laptop are no more the default gateway to the web. RWD incorporates functionalities that ensure consistent user experience irrespective of their device type when viewing and interacting with website content.
ParagonBS is a building services company that provides general maintenance work from plumbing and carpentry to major renovation work such as extensions and new builds. Its clientele range from council tenants,property owners,local authorities to multi corporate enterprises. Our brief was to build a complete responsive website with content that reflect services provided by the company. Some times in designing a site, when the client gives you a free rein on creating the site, it gives you inspiration to think outside the box so to speak.
There are some basic fundamental rules with regards to website design - constrain by standards and specifications. The aforementioned notwithstanding, there is still a lot of scope for you to use your imagination. And that is very much what we have done here.
Overall, we wanted an interface that will showcase company's objectives in a very professional and corporate manner.
There is a bespoke responsive email functionality that allows the web-admin to send out email from a simple form with form fields just for the recipient email address and title and a sendbutton. Want the necessary info are filled in and the send button clicked, a responsive HTML5 email curated with similar interface as the website with appropriate content and graphics is sent to the recipient. Being responsive, when view on any device (desktop,laptop,tablet and smart-phone)- the experience is consistent. Emails produced this way, have a greater response rate than ordinary text email.