You might some how still be confused about the importance of an application that was invented as far back as 1998. Yes, that was when the internet as we know it today was just an infant - to paraphrase. It was called the E-mail. Fast forward 2019 and it is even more relevant now than ever. Over 60% of emails sent are opened on a mobile device (tablet or smart-phone). If an email is not purposely designed to be device agnostic - responsive, the message is impossible to read let alone interact with. Most tools focus on getting the message into the in-box. That though, is only part of the solution.
The email has to be easy to read, good looking and possesses click-able parts that should reference pages on your website. The trash bin is patiently waiting for messages that do not rendered properly as intended. Another well known fact is that images will not show up (automatically) for about 60% of recipients' email clients. Emails that rely heavily on images in their design interface will not get their messages across.
The question then is how do you design unique emails and newsletters that always display their messages as intended? The ones that are intuitive and inviting to read will always increase engagement, and ultimately the main objective of deliver-ability.
The exposition of your business or enterprise to a global community (the global village) via the internet is an attribute all and sundry will attest as being the main salient feature of the web. It has literally created a level playing field so to speak for thousands of small businesses or enterprises that hitherto had no way of exposing their services or products to such a world wide customer base. There is though some side effects to this seemingly technological brilliance. You have now got the exposure just like thousands of others but how do you differentiate yourself from others providing similar services? This is where the design of your website and in particular, the content displayed in the interface both graphic assets and contextual text respectively becomes prominent. All graphic assets used as part of the interface design, must accentuate the services or products you are selling.
All written text on your website pages must be simple, clear, explicit, unequivocal and more importantly be in plain Simple English. One can not emphasis enough the importance of plain simple English. Bear in mind, this is the first interaction between you and a potential customer. Your written text as most people will attest, can so easily labelled your site as not being professional enough. Get it wrong on your home page through a simple typo or a poorly phrased sentence and you are seemingly or unwittingly diverting potential traffic to your rivals. The internet is very unforgiving with this type of mishap. Rest assured people will make judgement from this experience and the consequence by and large, is not to return to your site. It can get worse - telling others about the poor grammar or aesthetic attribute of your site can propagate on the web like "wild desert fire" and you have every little means of quenching it. In other words, try not to devalue the products or services you provide by poor English grammar - first impression on the web last for eternity even if you are selling gold for pittance.
Always ask a professional copy writer to write all your text messages if you are not competent enough to do it. All sites designed by us by default have their text messages written by professional copy writers and integrated with meta-data for optimised SEO results.