Introduction

If you're like many small to medium sized business owners, you already have a great product, a customer base, a store-front, and possibly a website. However, you may not currently have a method of processing sales and collecting payments online. In this roadmap, we'll be covering the missing step, the payment gateway, and recommending one of the most popular payment gateways on the internet – PayPal – as a bridge between your business and the World Wide Web.

What is a Payment Gateway and why PayPal?

In a nutshell, a payment gateway is a website that accepts and processes information from your online store regarding product quantities, pricing, buyer information, and a payment method, and processes the charges for you.

Why choose PayPal?/

With over 155 million active user accounts and 100,000 online merchants using PayPal, it is the most popular payment method on the internet… and for good reason: PayPal's online security, buyer and seller protections, and ease of use make it the logical and intelligent first choice for taking your business to the web. While you may already have a method of accepting a credit card payment offline, processing online purchases offline takes time and a great deal of personal record keeping. With PayPal, your transactions will be performed automatically – with no direct action required on your part, and a list of transactions and their status will always be available to you. Funds are deposited to your PayPal account where you can further decide where to deposit them.

How does it work?

When a shopper selects items for purchase from your online store and adds them to their shopping cart, the shopper will then have the option to check out. Once checkout occurs, PayPal receives the item information, customer information and credit card information, and then bills the credit card for you. Funds are immediately deposited to your account, a secure email is sent to the shopper, and a record of the payment and its details are stored for your viewing. In the event of a quantity shortage or a dispute, refunds to the shopper can be performed with a few clicks on PayPal’s website. And best of all, the entire process is performed in a manner that is secure to both you and your customer.

What options are there and which do I choose?

PayPal has two different options available to help you get your online business up and running:

• PayPal Payments Standard
• PayPal Payments Pro

With Payments Standard, even a basic HTML-only website can be used to provide a shopping experience to your customer. Customers shop on your website and are then directed to PayPal where their personal information and credit card information are then collected and processed. This is known as a ‘remote checkout’ because the checkout process is conducted away from your website. When the customer is finished checking out on PayPal’s website, both you and your customer receive an email with the order information. It is then up to you to fulfill the order and keep record of the transaction. A history of the order is available to you on PayPal’s site. While Payments Standard is secure and simple, it lacks several things that Payments Pro delivers on. PayPal Payments Pro is the preferred method for building a powerful and automated merchant website. While a more elaborate application-driven website is required to implement Payments Pro, the checkout experience delivered to your customer can be further customized to make it appear more professional. And if your website is utilizing a database, buyer information, purchase amounts, and deductions from your current inventory can all be performed from your website with information passed from PayPal using their ‘state of the art’ API. The world of eCommerce is a profitable place for both big and small businesses alike and tapping into that world is easier than you may have thought. Leverage the power of a payment gateway and bring your business to the web today. At Torome technology we are very conversant in all of the above technologies. Hence integration of e-Commerce on to your site comes natural to us. We will give you the "low down" to enable you make the right choice for your business.Readmore here

Have A Project Or Business Requiring A Payment Integration?

Whether you have a brand new concept that you want to bring to life, or you would like some help injecting a new lease of life into something already in existence that now requires taking payment online - we are here to help. Don’t hesitate to use the button below for an initial discussion and to see how we can assist you,
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