Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional platform, in addition to smartphone, traditional TV and radio.

Digital Marketing Activities Are:

• search engine optimization (SEO)
• search engine marketing (SEM)
• content marketing
• influencer marketing
• content automation
• campaign marketing
• e-commerce marketing, social media marketing
• social media optimization
• e-mail direct marketing
• display advertising
• e–books

The fundamental concept in digital marketing is based on a generic concept called" customer centric approach." In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

On a website for example, digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards and digital television.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any where. Gone are the days when the messages people got about your products or services came solely from you and crucially consisted of only stuff that you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction. Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers that are tailored to their needs and preferences.