With a traditional site, most basic content are stored on the server . When new content is uploaded to the server it does not automatically reflect on a client's computer who is viewing that particular page. It requires a page reload to see the latest version. When frameworks are used, only the necessary blocks or sections of a website's page are reloaded. If a user for example was watching a sport page where a section of the page displays current scores, the result will automatically updates once new data are uploaded to the servers with out a page reload. These implementations are currently used by social media sites. Face-book, for example - If you switch from the page «News» to «Messages», page reload does not happen, only the corresponding sections change.
The exposition of your business or enterprise to a global community (the global village) via the internet is an attribute all and sundry will attest to as being the main salient feature of the web. It has literally created a level playing field so to speak for thousands of small businesses or enterprises that hitherto had no way of exposing their services or products to such a world wide customer base.
There is though some side effects to this seemingly technological brilliance. You have now got the exposure just like thousands of others but how do you differentiate yourself from others providing similar services? This is where the design of your website and in particular, the content displayed in the interface both graphic assets and contextual text respectively becomes prominent. All graphic assets used as part of the interface design, must accentuate the services or products you are selling.
All written text on your website pages must be simple, clear, explicit, unequivocal and more importantly be in plain Simple English. One can not emphasis enough the importance of plain simple English. Bear in mind, this is the first interaction between you and a potential customer. Your written text as most people will attest to, can so easily labelled your site as not being professional enough. Get it wrong on your home page through a simple typo or a poorly phrased sentence and you are seemingly or unwittingly diverting potential traffic to your rivals. The internet is very unforgiving with this type of mishap. Rest assured people will make judgement from this experience and the consequence by and large, is not to return to your site. It can get worse - telling others about the poor grammar or aesthetic attribute of your site can propagate on the web like "wild desert fire" and you have every little means of quenching it. In other words, try not to devalue the products or services you provide by poorly written text - first impression on the web last for eternity even if you are selling gold for pittance.
Always ask a professional copy writer to write all your text messages if you are not competent enough to do it. All sites designed by us by default have their text messages written by professional copy writers and integrated with meta-data for optimised SEO results.