Website creation in the beginning ( back in the days - early2000 ) had one purpose - the display of information for a particular organisation or enterprise public or private. These static pages by and large, where glorified printed brochures recreated digitally to be rendered in a browser. Fast forward 2019 and you still have Content Management Systems (CMS) like WordPress and Wix proffering easy website design solutions with Drag and Drop being the main salient feature - no coding knowledge required.
Very attractive and tempting for anyone thinking a web presence is that holy grail they have been looking for. If you feel comfortable enough to develop it yourself, then these sites and a host of others are there to cater for your every needs it seems. Even dummies can do it they say. Lets look at these claims a little more deeper.
Building a web page is just the start, and if that’s all you want then great, go buy web development for dummies and create your own. Very often however, it’s not just a "Web Page" that folks want. Usually it’s a "Web Application", and that’s when the fun begins. Does your app need to connect to a database? what type of database, what does the data in the database represent, how do you want the data presented to the user, should it be editable by the user?
Are you going to sell things on the site? Will these be tangible stuff or knowledge base services? Do you need to take payments? What type of payments will you take, papal, credit card, world-pay, sage etc. etc. Do you need to have an admin section, where admin manage customer log in accounts, or are customers self serve, does the app need to connect to any 3rd party services? And to all intents and purposes that’s just the beginning.
What you see in the browser is only a fraction of what goes on behind the scenes to make a Web Application work, and as you can see there is a very big difference between a Glorified Brochure Online and a Web Application.
The framework of these Content Management Systems like WordPress and Wix are very limited in what they can do. Just to elucidate, WordPress is just a glorified open source content management framework, its original design was for blogs and static web pages, many of the plug-ins and things you get today are built by hobbyists who want to earn a few quid and are not rigorously tested for security problems amongst other things.
Wix on the other hand, was designed for one purpose and one purpose only, to get CEO’s and other non tech types into handing over easy money to what was originally a domain registration company, in the belief that web site design and development is all about drag and drop.
If you embark on this journey of building your own website, you will soon realise the limitations of these CMS'. Very often that not you will find your self starting again from scratch. Then, you get really frustrated and start looking for a developer because your are truly stuck.
Don't get me wrong. If all you need is a simple site, and you are happy designing some of it yourself and being restricted by what you can and can not do, then by all means, go ahead, do it yourself, you will learn a thing or two.
If you envision a future where your site will expand beyond just simple content, then save yourself the money now and do it correctly upfront, rather than having to shell out twice as much later on down the road.
The exposition of your business or enterprise to a global community (the global village) via the internet is an attribute all and sundry will attest as being the main salient feature of the web. It has literally created a level playing field so to speak for thousands of small businesses or enterprises that hitherto had no way of exposing their services or products to such a world wide customer base. There is though some side effects to this seemingly technological brilliance. You have now got the exposure just like thousands of others but how do you differentiate yourself from others providing similar services? This is where the design of your website and in particular, the content displayed in the interface both graphic assets and contextual text respectively becomes prominent. All graphic assets used as part of the interface design, must accentuate the services or products you are selling.
All written text on your website pages must be simple, clear, explicit, un-convoluted and more importantly be in plain Simple English. One can not emphasis enough the importance of plain simple English. Bear in mind, this is the first interaction between you and a potential customer. Your written text as most people will attest, can so easily labelled your site as not being professional enough. Get it wrong on your home page through a simple typo or a poorly phrased sentence and you are unseemingly or unwittingly diverting potential traffic to your rivals. The internet is very unforgiving with this type of mishap. Rest assured people will make judgement from this experience and the consequence by and large, is not to return to your site. It can get worse - telling others about the poor grammar or aesthetic attribute of your site can propagate on the web like "wild desert fire" and you have every little means of quenching it. In other words, try not to devalue the products or services you provide by poor English grammar - first impression on the web last for eternity even if you are selling gold for pittance.
Always ask a professional copy writer to write all your text messages if you are not competent enough to do it. All sites designed by us by default have their text messages written by professional copy writers and integrated with metadata for optimised SEO results.