We believe in utilizing the power of the Internet to help clients grow their business. Building results-driven digital solutions that is leveraged on current methodologies and technologies. This synergy, results in a platform with cutting-edge design, development, branding and marketing. We have the wherewithal, knowledge-ability and aptitude to map your core business objectives to utilise the web in a very productive way. Thus, enabling and exposing your services and products to a world wide community which hitherto was a preserve only for the multi- national corporations.
Being abreast with technology is a very tasking procedure especially if you are a small enterprise or a start-up. We can take the load off or make it more bearable - giving you enough space and scope to concentrate on what you know and do best.
In the main. we create beautiful logical interactions which are focused on the content the user is interacting with . And we do these through thorough iterations of the entire Design Cycle. Our clients come from a varied background - a sole trader with very little knowledge of the internet, to experts in their own specific fields.
The interesting thing to note is that, they have recognised an opportunity to use digital technology to solve a problem in a new way. They may know that they need an App. or to revamp their existing websites to be responsive for example, but don’t understand how to make that happen. In other scenarios, our clients might have seen something in another sector that they want to replicate or improve upon for their own enterprise.
It’s up to us to ascertain and judiciously understand the use case for each client and how we can make a digital solution add Business Value to their core objectives.
The exposition of your business or enterprise to a global community (the global village) via the internet is an attribute all and sundry will attest to as being the main salient feature of the web. It has literally created a level playing field so to speak for thousands of small businesses or enterprises that hitherto had no way of exposing their services or products to such a world wide customer base.
There is though some side effects to this seemingly technological brilliance. You have now got the exposure just like thousands of others but how do you differentiate yourself from others providing similar services or products? This is where the design of your website and in particular, the content displayed in the interface (both graphic assets and contextual text respectively) becomes prominent. All graphic assets and colour scheme used as part of the interface design, must accentuate the services or products you are selling. Simple enough to say but much much difficult to implement without experience in the field
All written text on your website pages must be simple, clear, explicit, unequivocal and more importantly be in plain Simple English. One can not emphasis enough the importance of plain simple English. Bear in mind this, is the first interaction between you and a potential customer. Your written text as most people will attest to, can so easily labelled your site as not being professional enough. Get it wrong on your home page through a simple typo or a poorly phrased sentence and you are seemingly or unwittingly diverting potential traffic to your rivals.
The internet is very unforgiving with this type of mishap. Rest assured people will make judgement from this experience and the consequence by and large, is not to return to your site. It can get worse - telling others about the poor grammar or aesthetic attributes of your site can propagate on the web like "wild desert fire" and you have every little means of quenching it(social networks notwithstanding). In other words, try not to devalue the products or services you provide by poorly written text - first impression on the web last for eternity even if you are selling gold for pittance.
Always ask a professional copy writer to write all your text messages if you are not competent enough to do it. All sites designed by us by default have their text messages written by professional copy writers and integrated with meta-data for optimised SEO results.