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Digital Marketing

Email Still The King


You might some how still be confused about the importance of an application that was invented as far back as 1998. Yes that was when the internet as we know it today was just an infant - to paraphrase. It was called the E-mail. Fast forward 2017 and it is even more relevent now than ever. Over 60% of emails sent are opened on a mobile device (tablet or smartphone). If an email is not purposly designed to be device agnostic - responsive, the message is impossible to read let alone interact with. Most tools focus on getting the message into the inbox. That though, is only part of the solution.

The email has to be easy to read, good looking and posseses clickable parts that should reference pages on your website. The trash bin is patiently waiting for messages that do not rendered properly as intended. Another well known fact is that images will not show up (automatically) for about 60% of recipients' email clients. Emails that rely heavily on images in their design will not get their messages across.

The question then is how do you design unique emails and newsletters that always display their messages as intended? The ones that are intuitive and inviting to read will always increase engagement, and ultimately the main objective of deliverability.

E-mail The Trusted Social Media:

  • No Data Breach
    With just about everyone having an email address, including built-in features for personal and group conversation, it is the largest social platform. The nifty forward button makes both personal and group sharing a cinch. Attachment of a variety of file types accommodated
  • Controllable and very lucrative
    It's easier to reach an audience using email than with the current social media services. The later is fragmented with data abuse and manipulation notwithstanding
  • Patient yet actionable
    Emails wait for the receiver. It's personal, not invasive, yet hard to ignore. It sits comfortably in the inbox until the intended reader takes action and reads or (re)moves the message It allows you to decide whether you want a "push" or a a "Pull" service. In other words, you are in control unlike some megalomaniac social media platforms
  • The most popular mobile activity
    Mobile opens have grown over 180% over the 3 years. About 65% of email opens happen on the mobile device first. Most people read email on the phone or tablet immediately when they wake up. On the road ditto. Thus, the importance of designing a branded responsive email becomes rather an urgent imperative.

These days over 50% of emails are first opened on a mobile device. Technology and design that improves the mobile email experience offers incredible benefits. Plus, of the top ten most used email clients, several now support background images, border radius, shadows and a number of typographic features. It's time to start designing emails with Progressive Enhancement and deliver a better experience to recipients with supporting email clients!.

Why You Should Consider Our Approach

We understand the difficulties involved in running a business whatever the market sector. Thus, the importance of having a functionality on your Website Admin Section where you can intuitively just write the messages you want your customers and prospective ones to read and grasp your services or products advantages is rather crucial whatever the means - Newsletters or emails. We have written all the coding so that you don't have to revert or waste time with the design and interface - your core business imperatives is what should concentarte your mind.

It is as simple as entering the recipeint email address and write your message then click the send button (as shown below). It could not be simpler. Behind the scene, we have created all the functionality with regards to sending an email but more inportantly, we have also created the responsive interface that is accessible to desktop, tablet and smartphone devices respectively. Your website branding is ingeniously incorporated into the interface. No subscription to third parties software - evrything is done in-house on your website. The graphics and text within the responsive interface can be changed at will with just the click of the mouse - awesome!


Dynamic Branded Email




Responsive And Intuitive





Responsive And Intuitive


Email Usage





Responsive Web Design

Consistent Experience On All Devices

Employing Responsive Design Enables Consistent Viewing On All Platforms :
Desktop - Tablets - Smartphones.

Available On All Platforms


One of the fundamental changes that has happened recently with regrads to how data is consumed from the internet is - Responsive Web Design.

You do not have to be a so called techy to appreciate how relevant this is - you the consumer can view this website whith any device at your disposal with the same consistent user experience

The technology fundamentaly looks at your device ( Tv, desktop, laptop, tablet , smartphone) ascertain whtat it is - then transparently renders the content to match your device type. All these happen in the background.

Now your site gets rated highly if it implements Responsive Web Design (RWD) and relegated if it does not by the tech giant Google. For website owners and stakeholders it is no more an incentive but a necessity . And all these has come about as a result of the extra ordinary expansion and usage of smartphone and tablet devices- read more here.

We are more that happy to get the process rolling if you feel the urge to emback on an RWD project - revamping your existing site or may be a new one . Whatever the reason, do contact us using the contact form. Here is more stuff to digest on the matter Readmore here


Our Expertise

Here is a listing of the most commonest expertise we have attained for over ten years

Open Source

Wordpress, Joomla, Drupal, Magento, Shopify, BigCommerce

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Frameworks

CakePhp, Zend, CodeIgniter, Symfony, PHP, MVC, PhoneGap

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Front End

BootStrap, Foundation, Skeleton, LESS, HTML5, Responsive,CSS3,Javascript

Read More

UI/UX/Graphics

Photoshop, Illustrator,AutoCad,Indesign, Axure

Read More

Digital Marketing

SEO, SMM, PPC, SEM, ORM

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Layout

Responsive, Parallax, Web 2.0, Mobile/Tab Compatible

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Expert Knowledge

we pride our services with diligence, professionalism and expertise when it comes to development and deployment
Desktop - Tablet - Smartphone





Adversity Is The Inspiration And Driving Force For Innovation

that inner ability to overcome osbtacles we perceive to be in the way is a human characteristic coded in our genes

It Can Not Be Downloaded

Multi Media

Technological advances continue to break down barriers to creativity In movie creation. Bulky large film cameras have given way to smaller, more portable equipment. Film transitioned into analog videotape, which is now digital video. Professional features made their way into consumer units and then onto smartphones. Do have another look now - you’ve got a movie studio in your pocket.

Audio and more importantly video used to be the preserved of the big conglomerates on the web. With the proliferation of smartphones and the wide spread of affordable high speed broadband, you too can make much use of these resources to enrich your content. It is often said a picture is worth a thousand word. It makes you wonder what a combo of audio and video is worth - a billion or more ?. The latest HTML5 and CSS3 directives respectively, has afforded designers and developers a far more greater scope in implementing these resources on to websites. when captured in a variety of resolutions .Every standard smartphone can now capture video in high definition. The only problem you have got now is to judge what to capture - because the possibilities are mind boggling.

Video Intro


Multi Media Capabilities

You don't have to worry about how the resource (video/audio) is implemented on the site we will take care of that . As mention earlier, the are host of new functionalities in the developper's toolbox to experiment with so as to deliver the best experience in consuming these resources.

This page has a sample video clip on the left. It currently shows just one video but functionalies could be added that will enable the selection from a list of categories just like in a photo gallery.

  • Products You Are Selling
  • Clips Of Premium Data
  • Video Brochure
  • Video Blogs
Learn More

Our Portfolio

Here are samples of some projects we have been involved in lately. Feel free to peruse and comment - magnifier large image and link project details

Website Design

graphic assets

Website Design

Design, Photography

Website Design

Design, Photography

Website Design

Design, Photography

Graphic Design

Design, Photography

Graphic Design

Design, Photography

Graphic Design

Design, Photography

Time Hours

Design, Photography

Time Hours

Design, Photography

Time Hours

Design, Photography

Time Hours

Design, Photography

Time Hours

Design, Photography



Our Web Resources

As professional developers and designers it is essential to be abreast with all the latest standards, specifications and documentations with regards to programming,design and implementations. We have a small but relevent web resources we constantly review so as to be at the top of our game
Here is a sample list

We hope what you have read and seen has provided you with some basic understanding of what we do here. And we are also aware that it might have also given you some food for thought or encourage you to enquire about other stuff that has now become apparent or clarified. Whatever it is just click the ContacfForm button below - submit the form as required. We will respond asap to all your enquiries.
ContactForm