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Digital Marketing

All You Need To Know


Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional platform, in addition to smartphone, traditional TV and radio.

Digital Marketing Activities Are:

  • search engine optimization (SEO)
  • search engine marketing (SEM)
  • content marketing
  • influencer marketing
  • content automation
  • campaign marketing
  • e-commerce marketing, social media marketing
  • social media optimization
  • e-mail direct marketing
  • display advertising
  • e–books

The fundamental concept in digital marketing is based on a generic concept called" customer centric approach." In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

On a website for example, digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards and digital television.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any where. Gone are the days when the messages people got about your products or services came solely from you and crucially consisted of only stuff that you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction. Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers that are tailored to their needs and preferences.


Frameworks And Libraries



UserInterface Design




Responsive Web Design

Consistent Experience On All Devices

Employing Responsive Design Enables Consistent Viewing On All Platforms :
Desktop - Tablets - Smartphones.

Available On All Platforms


One of the fundamental changes that has happened recently with regrads to how data is consumed from the internet is - Responsive Web Design.

You do not have to be a so called techy to appreciate how relevant this is - you the consumer can view this website whith any device at your disposal with the same consistent user experience

The technology fundamentaly looks at your device ( Tv, desktop, laptop, tablet , smartphone) ascertain whtat it is - then transparently renders the content to match your device type. All these happen in the background.

Now your site gets rated highly if it implements Responsive Web Design (RWD) and relegated if it does not by the tech giant Google. For website owners and stakeholders it is no more an incentive but a necessity . And all these has come about as a result of the extra ordinary expansion and usage of smartphone and tablet devices- read more here.

We are more that happy to get the process rolling if you feel the urge to emback on an RWD project - revamping your existing site or may be a new one . Whatever the reason, do contact us using the contact form. Here is more stuff to digest on the matter Readmore here


Our Expertise

Here is a listing of the most commonest expertise we have attained for over ten years

Open Source

Wordpress, Joomla, Drupal, Magento, Shopify, BigCommerce

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Frameworks

CakePhp, Zend, CodeIgniter, Symfony, PHP, MVC, PhoneGap

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Front End

BootStrap, Foundation, Skeleton, LESS, HTML5, Responsive,CSS3,Javascript

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UI/UX/Graphics

Photoshop, Illustrator,AutoCad,Indesign, Axure

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Digital Marketing

SEO, SMM, PPC, SEM, ORM

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Layout

Responsive, Parallax, Web 2.0, Mobile/Tab Compatible

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Expert Knowledge

we pride our services with diligence, professionalism and expertise when it comes to development and deployment
Desktop - Tablet - Smartphone





Adversity Is The Inspiration And Driving Force For Innovation

that inner ability to overcome osbtacles we perceive to be in the way is a human characteristic coded in our genes

It Can Not Be Downloaded

Multi Media

Technological advances continue to break down barriers to creativity In movie creation. Bulky large film cameras have given way to smaller, more portable equipment. Film transitioned into analog videotape, which is now digital video. Professional features made their way into consumer units and then onto smartphones. Do have another look now - you’ve got a movie studio in your pocket.

Audio and more importantly video used to be the preserved of the big conglomerates on the web. With the proliferation of smartphones and the wide spread of affordable high speed broadband, you too can make much use of these resources to enrich your content. It is often said a picture is worth a thousand word. It makes you wonder what a combo of audio and video is worth - a billion or more ?. The latest HTML5 and CSS3 directives respectively, has afforded designers and developers a far more greater scope in implementing these resources on to websites. when captured in a variety of resolutions .Every standard smartphone can now capture video in high definition. The only problem you have got now is to judge what to capture - because the possibilities are mind boggling.

Video Intro


Multi Media Capabilities

You don't have to worry about how the resource (video/audio) is implemented on the site we will take care of that . As mention earlier, the are host of new functionalities in the developper's toolbox to experiment with so as to deliver the best experience in consuming these resources.

This page has a sample video clip on the left. It currently shows just one video but functionalies could be added that will enable the selection from a list of categories just like in a photo gallery.

  • Products You Are Selling
  • Clips Of Premium Data
  • Video Brochure
  • Video Blogs
Learn More

Our Portfolio

Here are samples of some projects we have been involved in lately. Feel free to peruse and comment - magnifier large image and link project details

Website Design

graphic assets

Website Design

Design, Photography

Website Design

Design, Photography

Website Design

Design, Photography

Graphic Design

Design, Photography

Graphic Design

Design, Photography

Graphic Design

Design, Photography

Time Hours

Design, Photography

Time Hours

Design, Photography

Time Hours

Design, Photography

Time Hours

Design, Photography

Time Hours

Design, Photography



Our Web Resources

As professional developers and designers it is essential to be abreast with all the latest standards, specifications and documentations with regards to programming,design and implementations. We have a small but relevent web resources we constantly review so as to be at the top of our game
Here is a sample list

We hope what you have read and seen has provided you with some basic understanding of what we do here. And we are also aware that it might have also given you some food for thought or encourage you to enquire about other stuff that has now become apparent or clarified. Whatever it is just click the ContacfForm button below - submit the form as required. We will respond asap to all your enquiries.
ContactForm